Episode 107

107 - The 1-Page Marketing Strategy

107 - The 1-Page Marketing Strategy

I review “The 1 Page Marketing Strategy” and I have to say, it’s a game-changer for small businesses. The author stresses the importance of identifying a specific target audience and crafting a clear message, which has already helped me focus my marketing efforts. Plus, the book offers practical advice on lead capture, nurturing, sales conversion, and customer experience - all crucial elements of a successful marketing plan. I also love the emphasis on content creation and becoming an expert in your niche, which has inspired me to step up my game. If you’re a small business owner or entrepreneur, I highly recommend checking out this book!

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About the Podcast

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Start with Small Steps
Thoughtful personal growth through small, realistic steps you can use in everyday life.

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About your host

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Jill McKinley

I’m Jill from the Northwoods. Professionally, I work in Health IT, where I untangle complex systems and help people use technology more effectively. But at heart, I’m a curious lifelong learner—always exploring how things work, why people grow the way they do, and how even the smallest steps can spark real transformation. That curiosity fuels everything I do, from problem-solving at work to sharing insights through my creative projects.

My journey wasn’t always easy. Growing up, I faced a rough childhood, and books became my lifeline. They introduced me to voices of ancient wisdom, modern psychology, and the natural world around me. Those pages taught me resilience, gave me perspective, and helped me see that wisdom is everywhere—waiting to be noticed, gathered, and shared.