Episode 107

107 - The 1-Page Marketing Strategy

107 - The 1-Page Marketing Strategy

I review “The 1 Page Marketing Strategy” and I have to say, it’s a game-changer for small businesses. The author stresses the importance of identifying a specific target audience and crafting a clear message, which has already helped me focus my marketing efforts. Plus, the book offers practical advice on lead capture, nurturing, sales conversion, and customer experience - all crucial elements of a successful marketing plan. I also love the emphasis on content creation and becoming an expert in your niche, which has inspired me to step up my game. If you’re a small business owner or entrepreneur, I highly recommend checking out this book!

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About the Podcast

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Start with Small Steps
Thoughtful personal growth through small, realistic steps you can use in everyday life.

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About your host

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Jill McKinley

Jill McKinley is an IT professional, lifelong learner, and multi-podcast creator based in Wisconsin. Known as "Jill from the Northwoods," she hosts five shows spanning practical life change, Christian faith formation, sequential Bible study, nature science, and AI for everyday people. Her content is grounded, structured, and built for listeners who want depth without overwhelm — one small step at a time. Find her at jillfromthenorthwoods.com.