Episode 180

180 - Great Opportunity in the Cave of Fear

180 - Great Opportunity in the Cave of Fear

We wrap up our conversation on Joe Polish's book “What’s in It for Them? Nine Networking Principles to Get What You Want by Helping Others Get What They Want.” and highlight the fact that many jobs, especially in retail, require such an ability. Even if your current job isn't your dream job, getting it right is necessary for growth and finding your ideal role. I stress the importance of bravery in dealing with difficult people and situations.

Joseph Campbell talked about our fortune being inside 'the cave of fear,’ a metaphor for challenging situations or difficult people. It is easy to work with nice individuals, but when you can resolve an issue for someone who is challenging, it makes you stand out.  I also emphasize the significance of understanding people's preferences, likes, and dislikes. Treating others as they would like to be treated can build stronger, more effective relationships.

Be memorable in a positive way. Being memorable doesn't necessarily mean being flashy or showy; it could be about your unique experiences, skills, or problem-solving ability. Meet in person wherever possible and treat every conversation as important.


https://geniusnetwork.com

https://startwithsmallsteps.com/180-great-opportunity-in-the-cave-of-fear/

Jill’s Links

https://abetterlifeinsmallsteps.com


https://affiliate.notion.so/NorthwoodsJill

https://affiliate.notion.so/NorthwoodsAI

https://www.youtube.com/@startwithstartwithsmallstepscast

https://www.buymeacoffee.com/startwithsmallsteps

https://twitter.com/startwithsmallsteps

Email the podcast at jill@startwithsmallsteps.com

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Start with Small Steps
Thoughtful personal growth through small, realistic steps you can use in everyday life.

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About your host

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Jill McKinley

I’m Jill from the Northwoods. Professionally, I work in Health IT, where I untangle complex systems and help people use technology more effectively. But at heart, I’m a curious lifelong learner—always exploring how things work, why people grow the way they do, and how even the smallest steps can spark real transformation. That curiosity fuels everything I do, from problem-solving at work to sharing insights through my creative projects.

My journey wasn’t always easy. Growing up, I faced a rough childhood, and books became my lifeline. They introduced me to voices of ancient wisdom, modern psychology, and the natural world around me. Those pages taught me resilience, gave me perspective, and helped me see that wisdom is everywhere—waiting to be noticed, gathered, and shared.