Episode 189

189 - Be Brief To Get Readers

189 - Be Brief To Get Readers

In our fast-paced digital age, where every second counts, mastering the art of brevity has become crucial for effective communication. The concept, brilliantly explored in the book "Smart Brevity: The Power of Saying More with Less" by Jim VandeHei, Mike Allen, and Roy Schwartz, reveals how concise communication can significantly improve how we connect with others.

The essence of brevity lies in the ability to be succinct without sacrificing the depth of the message. This is not about reducing the length of communication for the sake of it, but about enhancing clarity and engagement. The book teaches readers to cut through the noise of excessive information and focus on what truly matters. This is particularly valuable in a world where individuals average just 26 seconds on a piece of content.

"Smart Brevity" advocates for a structured approach to concise communication. It starts with crafting a "muscular tease" — a compelling headline that grabs attention. The lede follows, a potent sentence encapsulating the core message. Providing context is next, explaining why the message is relevant. Lastly, if the reader's interest is piqued, additional details are offered succinctly.

Adopting these strategies can transform mundane emails into impactful messages, long-winded articles into engaging reads, and tedious meetings into sessions of productive exchange. It encourages communicators to respect their audience's time by offering information that is not just easy to consume but also valuable.

Implementing brevity in our daily communications doesn't mean oversimplifying complex ideas. Instead, it's about being thoughtful with our word choice, ensuring every word serves a purpose. By practicing the principles of "Smart Brevity," we not only make our communication more effective but also more likely to be read, understood, and appreciated in a world overloaded with words.

https://www.axioshq.com/smart-brevity

https://startwithsmallsteps.com/189-be-brief-and-get-read/

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Start with Small Steps
Thoughtful personal growth through small, realistic steps you can use in everyday life.

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Jill McKinley

I’m Jill from the Northwoods. Professionally, I work in Health IT, where I untangle complex systems and help people use technology more effectively. But at heart, I’m a curious lifelong learner—always exploring how things work, why people grow the way they do, and how even the smallest steps can spark real transformation. That curiosity fuels everything I do, from problem-solving at work to sharing insights through my creative projects.

My journey wasn’t always easy. Growing up, I faced a rough childhood, and books became my lifeline. They introduced me to voices of ancient wisdom, modern psychology, and the natural world around me. Those pages taught me resilience, gave me perspective, and helped me see that wisdom is everywhere—waiting to be noticed, gathered, and shared.